Overview
ABC Paint & Deco is a painting and decorating business based in Cannington. Since its inception in 2011, the business has built a reputation for quality workmanship, vibrant finishes, and reliable service.
Challenges
Building trust in a crowded market: With many painting businesses operating in the area, standing out to potential clients was a constant struggle.
Limited advertising resources: As a small business, they needed a cost-effective way to reach quality leads without spending hours on marketing.
Wanted a mix of small and large projects
Solutions
- Exclusive placement: As the sole painting and decorating service promoted in the magazine, they had a clear advantage over competitors.
- Push advertising: Little Aussie showcased their services before customers needed a painter, so that when they did, ABC Paint & Deco was top of mind.
- Multi-platform exposure: Their presence in the magazine reached homeowners who preferred traditional media and their web profile provided the platform to build trust. Their special offer was promoted in the weekly community email with residents with residents quickly and easily claiming the special offer voucher code on ABC Paint & Deco's community web profile.
Results
Special offer - 90% of customers use their advertised discount
Steady stream of local enquiries: They saw a consistent flow of calls with 40-50% work from referring Little Aussie customers
Improved conversion rates: Many customers skipped getting additional quotes, choosing ABC Paint & Deco based on their trusted Little Aussie endorsement.
More time for painting: By leaving the advertising to Little Aussie, Josh could focus on what he does best - transforming homes with a fresh coat of paint.
