Background
All Areas Fencing, established in 2010, is a family-owned fencing and gate business run by Erin and Craig Hinkley. Initially struggling to find effective advertising channels, they discovered Little Aussie Communities in 2023 and decided to give it a try.
Challenges
- Missed opportunities: Struggled to keep up with the volume of enquiries, from Mandurah to Two Rocks, generated by online advertising, leading to missed opportunities.
- Maintaining Service Standards – Providing clear ongoing communication and delivering high-quality workmanship were increasingly difficult to maintain with a growing workload.
- Delayed project timelines - Industry-specific issues often delayed project timelines impacting job scheduling and leading to increased workloads to maintain customer service.
Solution
- Targeted advertising using Little Aussie’s platforms helped All Areas Fencing to increase their customer base in a smaller geographic area.
Results
- High conversion rate: The quality of calls generated through Little Aussie has resulted in a high conversion rate, with many customers moving forward with projects after receiving quotes.
- Improved local brand recognition: Happy customers have been sharing positive reviews and referring All Areas Fencing to their friends and family, leading to additional business.
- Streamlined Operations: By focussing on a few local areas, All Areas Fencing were able to implement a new system allowing Craig, the owner, to efficiently handle enquiries and provide timely estimates.
- Consistent service quality: Concentrating on local jobs saved time and improved efficiency which helped them to maintain their high service standard when issues arise and as their business was growing.
- Simple-effective marketing: Little Aussie Communities became their primary advertising channel
The Local Advantage
- Efficiency: By concentrating on local work, businesses can often optimise their routes, reduce travel time, and complete more jobs per day – increasing overall efficiency. This not only benefits the business but also enhances the customer experience.
- Consistency - Providing high-quality work and excellent customer service consistently is essential for building a strong reputation and driving referrals. Ongoing, regular promotion is the most effective way to build your business profile, and staying local makes it possible for small business.
