Building a local brand
Challenge: Limited brand visibility
With countless businesses vying for attention, Tony's Window Cleaning was getting lost in the noise. Despite their quality offerings, potential customers were unaware of what they had to offer, leading to missed opportunities and stagnant growth.
The challenge was clear: how could they enhance their brand visibility and connect with their target audience effectively?
Solution: a three-pronged approach
- Push advertising
Instead of competing in the crowded digital space, casting a wide net and hoping for the best, Little Aussie targeted Tony's local community with a regular presence in the magazine. This put Tony's business in front of potential customers before they were actively searching for a window cleaner, creating awareness and interest among readers so that when do need a window cleaner, Tony's business is top of mind.
- Personalised branding
Recognising the power of a personal connection, Little Aussie’s style of advertising focusses on creating a relatable image. People hire people, and seeing the face behind the company fosters trust and relatability. It reminded customers that their support directly impacts Tony and his family, who shares their neighborhood, values, and experiences.
- Consistent ongoing advertising
Tony’s Window Cleaning committed to a consistent presence in Little Aussie’s local magazine, community website and email newsletter. By consistently targeting the same audience with their advertising, they maintained top-of-mind awareness within the community. Additionally, they sponsored a local sports club, further solidifying their role as a pillar of their community.
Results: Increased brand recognition
Within 6 months Tony’s Window Cleaning experienced a significant boost in brand visibility. Over time they saw an increase in the number of calls they received, as more people became aware of what Tony’s Window Cleaning had to offer. Little Aussie’s unique approach helped to create a personalised, warm and friendly brand image, that not only set them apart from competitors but also helped to establish them as a trusted name within the community. Positive customer feedback poured in, with many highlighting the personal touch and community focus as standout features of their experience.
Tony’s Window Cleaning not only improved its visibility but also strengthened its connections within the community, paving the way for sustainable growth and long-term success.
