Greener Race

Initially, we were unsure about the effectiveness of traditional advertising methods. However, Little Aussie has consistently delivered a strong return on our investment. We continue to utilise their services and have no plans to discontinue our advertising. The pre-qualified, high-quality leads generated by Little Aussie, built on a foundation of trust and reputation are invaluable to Greener Race.

Troy, Greener Race
Little Aussie Partner since
January 2019

Overview

Greener Race, a refrigeration and air-conditioning contractor based in the Eastern Suburbs, joined Little Aussie in 2019, transforming their business approach from competitive online “pull” advertising platforms to targeted local “push” advertising.

Challenges

  1. Price competition: Struggling with price-focused platforms
  2. ‍Geographic inefficiency: Excessive travel time between jobs
  3. ‍Marketing expertise: Needed for seasonal content and promotion
  4. ‍Customer qualification: Finding serious buyers versus price shoppers

Solutions

Little Aussie Communities addressed these challenges by providing:

  1. Category exclusivity: Sole provider in their service category
  1. Geographic focus: Concentrated local customer base
  1. Seasonal content: Professionally managed advertising content
  1. Semi-qualified leads: Access to quality-focused customers

Results

  • ‍Improved efficiency: Reduced travel time from 45 to 5-10 minutes per job
  • ‍Business growth: Ability to hire more staff, including apprentices
  • ‍Regular maintenance work: Established recurring revenue stream
  • ‍Higher conversion rates: Less price sensitivity from Little Aussie customers

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